New handle
Same great people and solutions

In January 2021, SIMARK is adopting our parent company’s name of SFC Energy LTD.

SFC Energy has been SIMARK’s parent company for over 7 years, so while our name will change, our business operations will remain the same. Adopting the SFC Energy name will represent us as the global company that we are.

Starting in January 2021, you’ll be seeing our new name and logo on our products, website and email signatures. What you won’t be seeing are any changes to the quality products, services and people you’ve come to expect from SIMARK.

Questions? Check out our FAQs below and feel free to reach out to us for more information.

Information for our valued customers

Who is SFC Energy?

SFC Energy AG is a leading provider of direct methanol and hydrogen fuel cells for stationary and mobile hybrid power solutions. Since it began, SFC has sold more than 45,000 of its award-winning fuel cells worldwide.

SFC was founded in 2000 under the name SFC Smart Fuel Cell, focusing on the production and distribution of direct methanol fuel cells. Over the years, SFC added hydrogen fuel cells to its offering. The company has become a global leader offering mobile and off-grid energy solutions for the industrial, defense and security, oil and gas and clean energy, and mobility markets.

SFC Fast Facts

  • SFC stands for Smart Fuel Cell
  • SFC has Locations in four countries- Germany, the Netherlands, Romania and Canada
  • Worldwide, SFC Energy employs 284 people in development, production, sales and administration.
  • SFC Energy AG is listed on the Deutsche Boerse Prime Standard (GSIN: 756857 ISIN: DE0007568578). Click here for more information.
Why is the SIMARK name changing?

SIMARK has been part of the SFC family for more than seven years. We have chosen to rebrand as SFC Energy Canada in order to present as a united global company. We will maintain the employee culture, positions, benefits, etc. that are a key part of SIMARK’s character and we will continue to offer the service driven partnership that our customers have come to expect.

What will the new company name be?

Our company name will be SFC Energy Ltd.

Will your website be changing?
  • Website:

  • LinkedIn: SFC Energy Canada
Will SIMARK branch locations close because of the name change?

No. SFC Energy Canada will still be headquartered in Calgary with offices in Edmonton, Grande Prairie and Montreal. We will continue our efforts to drive expansion across Canada and the United states. We are also excited to announce that our head office in Calgary will be moving to a new location in January 2021:

  • Unit 160 5730 80th ave SE. Calgary, Alberta, Canada
As a SIMARK customer, how will this impact me? What differences will I see?

Customers will see changes to invoice details, order forms, e-mail addresses and company branding. We will ensure that the transition to the SFC Energy brand name happens as seamlessly as possible with little to no disruption to our clients, orders or workflow.

Will my SIMARK salespeople remain the same?

Yes. Your main SIMARK point(s) of contact will not change. Your account manager will be reaching out soon to address any questions you might have during this branding change.

Who should we contact if we have questions?

Please feel free to contact your existing SIMARK account manager or use the direct contact links or contact form on this page. We’ll be happy to answer any questions you might have.

Information for our valued suppliers

What is the legal name of the new organization?

Our company name will be SFC Energy Ltd. 

  • Legal name: SFC Energy Ltd.
  • Website:

  • LinkedIn: SFC Energy Canada
Where and to whom should invoices be sent now?

Starting on January 1, 2021, invoices should be sent to [email protected]

Are the contracts/purchase orders we have in place still valid?

Yes. All existing contracts, purchase orders and other agreements are still valid.

Will we be required to ship materials to a different location?

Yes. We will be moving our head office location, effective January 1st, 2021.

  • 160, 5730 – 80th Avenue S.E. Calgary, Alberta
Will we still be dealing with the same purchasing agent(s)?

Yes. All SIMARK personal will remain the same through the transition to the SFC Energy brand name.

More questions? We’re here to help

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